From the Guardian.com…
Almost half the world’s population is online and billions of young people use social media. So why doesn’t more sex education happen across these channels? The first Global Advisory Board for Sexual Health and Wellbeing brings together a group of individuals who are using innovative ways to reach more people with information about sex and relationships. Here are some of the projects they’ve been working on:
Grindr to reach patients at risk of HIV in the US
In 2015, Antón Castellanos Usigli, a male nurse working in New York, started working in an HIV/sexually transmitted infections (STIs) prevention clinic at a hospital in Brooklyn. The goal was to increase the number of at-risk patients that came into the clinic for sexual health prevention services. Initially, the clinic tried outreach in clubs and bars in Brooklyn, but not a single client came in through this approach.
Usigli thought about using Grindr, a dating app for gay men, to raise awareness of HIV. He set up a profile as a male nurse to tell at-risk patients about the services offered at the clinic. He then developed a script for healthcare professionals to use.
The success rate has been astonishingly high. In the first month of using the app in this way, more than 20 new at-risk patients came to the clinic for a variety of preventative services, such as sexual health counselling, HIV/STI testing and pre-exposure prophylaxis (PrEP). In little over a year, more than 100 new at-risk patients came into the clinic. Some of those tested positive for HIV and Usigli was able to link them to medical care. Others tested positive for STIs and Usigli was able to treat them.