Just over 200 respondents from the USA viewed four fake dating profiles displaying identical pictures and information, with one crucial difference. The profiles described themselves as either HIV-negative, HIV-positive, a PrEP user, or a recreational substance user. Participants were then asked to rate each profile on a number of factors, including attractiveness, desirability and trustworthiness.
The study found participants rated profiles of people on PrEP as positively as HIV-negative profiles. However, HIV-positive profiles and profiles where people indicated they used substances were rated significantly less attractive and desirable than HIV-negative or PrEP profiles.
Crucially, when the sample was split by history of PrEP use, those who had not taken PrEP before rated HIV-positive profiles as significantly less attractive and less desirable, compared to HIV-negative profiles.